CUSTOM RESEARCH PROJECTS CATHY HAS DELIVERED:
Quantifying the need for expedited payments among the under-banked
Assessing the demand for online financial management
Measuring website customer satisfaction and determining the drivers of satisfaction
Determining the barriers to adoption of electronic bill payment and presentment
Focus groups on new consumer payment services and the associated product names, positioning and marketing
SUCCESSFUL AND CUSTOM RESEARCH IS A COMBINATION OF INSIGHT, EXPERIENCE, RESOURCES AND CATHY.
SWIMMING UPSTREAM COMBINES CATHY'S INDUSTRY EXPERIENCE AND PARTNERS WITH BEST-OF-BREED PRIMARY RESEARCH FIRMS TO MEET THE NEEDS OF OUR CLIENTS FOR CUSTOM PRIMARY RESEARCH.
Custom research projects are tailored to each client and include quantitative research done via online, phone or mail-based surveys. Qualitative research projects are conducted using focus groups.
At Swimming Upstream, we dig deep to understand the custom research needs of our clients and how the information will be used to formulate future strategy. The final deliverables from custom research include key findings, detailed learning, and recommendations that cover both short-term tactical and long-term strategic recommendations.
the financial services industry and the technology vendors who support them.
